Alex is the founder of 93Digital, a WordPress design and development agency. In this episode, Alex joins us to discuss conversion insights, techniques and considerations when building B2B websites.
In this episode we discuss:
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How and why Alex ended up working in the niche space of B2B WordPress design and development
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How Alex manages the balance of creativity and commercial balance within his design and development teams
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How setting client expectations on how to give feedback can improve end results
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The major differences between B2C and B2B websites
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The role of customer journey mapping in B2B website building
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Why hiding pricing information on your B2B website might not be such a good idea
Referenced on this episode:
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2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.be
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