In this episode we’re joined by Zino Rost van Tonningen, CEO at TyrAds. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.
In this episode we discuss:
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Why will programmatic be more effective in a cookieless future?
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What is the Google Privacy Sandbox?
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How prioritising first-party data-capture will give you a competitive edge
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Why is Google adopting cookieless marketing technolgy?
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Why reward and loyalty apps might be about to experience a boom in popularity
Reference on this podcast:
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